What Do You Know About Social Media Marketing?

Social media marketing is simply an aspect of doing business in the modern time. Let’s face it – everyone is virtually attached to the internet and their ‘smart’ devices, almost constantly. There is an ever evolving and ever changing world inside the internet based purely on the shifting and changing whims of the public – because everything is fan and user sourced, however, those changes are realistic. Regardless of if it is a kid or an adult, we see people in everyday life all but glued to their phones – in traffic, waiting for appointments, or event while waiting for dinner.

There is so much more to social media marketing than just occasionally posting a status update regarding what is happening with your business. While you might have an ocean of ‘likes’ and fans following your page, without having a specific consultant for your company’s online presence, the entire process is hit and miss and not tied in any realistic or authentic way to the metrics that run your business – revenue. Having a dedicated staff member to controlling your online presence, as well, is incredibly expensive. Instead, having a consultant from the THAT! Marketing company lets you leave it entirely to the experts and go about doing the best for your business.

Social media marketing covers the entire score of the current online trends – Facebook, Twitter, LinkedIn and so forth. It is not enough to just occasionally venture into the realm of a post or update. In order to have a large enough impact on your business, you need to find a way to bridge the world of internet commentary to actual dollars spent in your store. This can be as simple as getting people directed to your online store to order things being shipped to your home, or as complicated as getting people into a physical, ‘brick and mortar’, store.

One of the advantages of social media marketing is that when it is working well, it takes on a life of its own. Much like word of mouth marketing used to be the way in which a company was successful, online re-sharing and re-tweeting are the ways in which positive word of mouth spreads. This can quickly spiral out of control if you do not have a plan or strategy to handle the massive amounts of contact that a viral advertisement can cause. With a THAT! social media consultant on your side, you can run your business with ease and peace of mind that your online presence is well in hand.

Social web sites, like Facebook, have the advantage of giving you the direct way to connect and communicate with your customers. Shouldn’t that communication lead them towards spending money in your business? With a social media marketing consultant, it’s in the bag.