Facebook’s New Brand Resource Center


Facebook launched a new website to replace their brand resource center.

Recently, Facebook launched a new website, Facebookbrand.com, in the wake of their recent redesign of their logo and other images. This website is much easier to navigate and provides a comprehensive list of Do’s and Don’ts so that people who use their brand logos know exactly what they can and cannot do with them. For instance, the actual Facebook logo, the one with their full name inside a blue box, is not available for licensing, but you can get special permission to use it.

They also explain that the proper use of their name requires the capitalization of the letter ‘F’ when talking about them, which is of course what you do for any proper noun. They also require you to use the same font and style as the content around it. You cannot use their logo in place of their name or pluralize it, use it as a verb, or abbreviate it. You’re not allowed to use the Like button logo as a replacement for the word “like” either. It is worth checking out their new website to get an understanding of what they allow just in case they apply to you.

Written by: Doyle Clemence, SMM Manager