Identifying and building a following for your social media channels is not a walk in the park. It takes guerrilla marketing tactics along with figuring out where your potential followers currently preside. To put it lightly, social media isn’t a place where your audience is going to find you – You have to get out there and make your presence known. Depending on your business, the strategies for doing this differ. This is where you really have to perform the “social” part of social media marketing.
We specialize in assembling and nurturing your customers. We identify and recruit followers using data-driven proof and socially-driven tactics. In order to establish your business as a thought leader in the social media space, you need to demonstrate social proof. Let’s put it this way: Is a potential lead more likely to trust a company with 10 followers, or a company with 1,000 followers? The psychology of social proof is very real, and that is why building a strong community is crucial
To truly gain trust among your audience, you have to demonstrate your human voice. If you post and peace-out (“disappear”), that’s just as effective as slapping a poster up on the wall and going home. The greatest opportunity that social media provides, which no other platform does, is the ability to interact with your customers. We interact with your community and connect with them on a human level. Let’s face it – people trust people, not logos.
When we engage with your audience, we are giving them an experience that they are much more likely to remember than any ad or poster. Our experts take essential steps to provide engaging material and they stick around for the after-party too.