These Are The Top Reasons Why You Need To Win The Attention Business
If you are a business owner, then no matter what product or service you offer, you are in just one business: the attention business. Today, people’s attention is broken into little pieces, and it is all over the place. This makes it harder than ever to capture people’s attention. In today’s business world you are going to have to use new methods and strategies; quite frankly, you’re going to have to use social media. So if this is the case, then every business is a media business.
How Can You Use the Social Media Business Model?
I suspect that every single company, whether they know it or not, is a media company – specifically, a social media company – in addition to the service or product that they specialize in. The social media business model can be summarized as follows: companies that are helping to make something immediately accessible to everyone, and using content production and distribution, while developing new ways to use various media to connect advertisers and customers.
With that being said, if I am in the attention business, how do I get the attention of people? How can I as a business reach not only my target audience, but also additional prospects that I am missing through new advertising funnels? If you want to reach your audience, you should use traditional media as well as SEO or PPC mediums. If you want to connect to your audience, then you should use social media via Twitter, Facebook, Instagram, Pinterest, etc.
The Numbers Don’t Always Tell the Full Story
The arguments that many people are having today concerning traditional media versus social media are basically the same ones that they had about developments created five or 10 years ago that are now found everywhere. One of the main dilemmas is the obsession with ROI and the belief that what you can measure, you can control vs. the other side saying that numbers don’t always tell the full story when it comes to simple word-of-mouth or social media marketing. The truth is that if you want to succeed in this attention business, then you should not choose between one and the other, but combine the two models in order to optimize today and create tomorrow.
Written by Theo Kenon, Content Writer